YouTube Ads
Video is the way...
Youtube Ads
Tired of traditional advertising that fails to connect?
What are YouTube Ads?
YouTube Ads are short video clips that appear before, during, or after other videos on YouTube. In the U.S., there are approximately 150 million+ active users, so there’s no shortage of people looking for what you do.
Benefits of Using YouTube Ads:
- Reach a vast audience: YouTube is the second most visited website globally, with viewers spending an average of 20 minutes per day on the platform. This means that your ads have the potential to reach millions of people every day.
- Target your ideal audience: YouTube’s advanced targeting options allow you to reach people based on their demographics, interests, and behavior. This ensures that your ads are seen by the people most likely to be interested in your products or services.
- Engage with your audience: Video is a highly engaging format that can help you capture attention, tell your brand story, and connect with your audience on a deeper level.
- Drive results: YouTube Ads can help you achieve a variety of marketing goals, including increasing brand awareness, generating leads, driving website traffic, and boosting sales.
- Track and measure your results: YouTube provides you with detailed data about the performance of your ads, so you can track your progress and see what’s working and what’s not.
- Cost-effective: Compared to other marketing channels, YouTube Ads can be very cost-effective. You can set your own budget and only pay when people click on your ads.
We create several models that fit your business or product
Our campaigns are designed to target the exact customers you want.
A great ad helps you attract more customers
Video doesn't have to cost a fortune. We can create campaigns that won't break a budget and produce results.
We're YouTube Ad Experts
We're YouTube Ads certified by Google and understand how to best engage your prospects using video and will advise you if YouTube Ads are even right for you.
Your Prospects are Seeking Information...
YouTube is the second largest search engine behind Google Search itself
YouTube offers a variety of ad formats and types to cater to different advertising goals and budgets. Here’s a breakdown:
Based on placement:
- In-stream ads: These ads play before, during, or after other videos. They come in two main types:
- Skippable video ads: These ads can be skipped after 5 seconds. They are typically 6 seconds or less in duration.
- Non-skippable video ads: These ads cannot be skipped and are usually shorter than 15 seconds.
- Video discovery ads: These ads appear alongside organic search results and in the list of suggested videos. They can be text, image, or video format.
- Outstream ads: These ads appear on partner websites and apps outside of YouTube. They can be text, image, or video format.
- Bumper ads: These are short, 6-second video ads that play before other videos. They are designed to be quick and impactful.
Based on interaction:
- TrueView ads: These ads offer viewers the option to skip or watch the entire ad. They are a good option for driving brand awareness and engagement.
- Non-skippable ads: These ads cannot be skipped and are typically used to deliver a specific message or promote an offer.
- Interactive ads: These ads allow viewers to interact with the ad in some way, such as clicking on a link or playing a game. They are a good option for driving engagement and conversions.
- Shoppable ads: These ads allow viewers to purchase products directly from the ad. They are a good option for e-commerce businesses.
It's OK, We'll Do It...
When you pick us to help you engage with prospects on YouTube, we'll handle all of the creative production for you. No, you don't have to be on camera like a car salesman TV Ad. No, it won't cost you thousands to produce a super-bowl like ad. You don't need that. We'll work with you to produce affordable ads that inspire action from your prospects!
Video is a great storyteller and can introduce you and build trust before your prospect even talks to you. This is especially helpful if your product or service entails a larger investment.
Video allows you to stand out, especially if you are a service-based business in a local market.
Video is great for “showing” why you’re better. From showing services or providing testimonials, it works!
The average youtube watcher in the U.S. is 28 with an average income of $72,000+. Watchers include many who are trying to solve problems, like "leaking faucet" or "retirement ideas".
Who's Your Customer?
We'll Build A Customer Profile Based On Who You Want As A Prospect, Then Work To Find And Engage Them.
YouTube Ads offer a powerful platform for reaching your target audience. Here's how you can target people on YouTube Ads:
Demographic Targeting:
- Age: Target users by age range, ensuring your ad reaches the demographic most receptive to your message.
- Gender: While YouTube doesn't officially share gender data, you can target based on interests and behaviors associated with specific genders.
- Location: Target users by country, state, city, or even radius around a specific location, focusing your efforts on areas most relevant to your business.
- Language: Target users who speak specific languages, ensuring optimal communication and engagement.
Interest Targeting:
- Interests: Target users based on their interests and passions, allowing you to reach individuals genuinely interested in your product or service.
- Behaviors: Target users based on their online and offline behaviors, including purchase history, website visits, and app usage, ensuring your ad reaches individuals with demonstrated relevant behavior.
- Life events: Target users based on life events like weddings, graduations, or new jobs, reaching individuals at key moments when your product or service may be particularly relevant.
Device Targeting:
- Devices: Choose to display your ad on specific devices like desktops, laptops, mobile phones, tablets, or connected TVs, optimizing your campaign for where your target audience spends their time.
- Operating systems: Target users based on their operating system, ensuring your ad displays correctly and offers a seamless experience.
Remarketing:
- Website visitors: Target users who have visited your website, reminding them of your brand and encouraging them to return and convert.
- Video viewers: Target users who have watched your videos, keeping your brand top-of-mind and driving deeper engagement.
Advanced Targeting:
- Custom intent audiences: Target users based on their search history and browsing behavior, reaching individuals actively researching topics related to your product or service.
- Similar audiences: Create audiences similar to your existing customers or website visitors, expanding your reach to individuals with similar characteristics and interests.
- Affinity audiences: Target users based on their long-term interests and passions, ensuring your ad reaches individuals with a genuine affinity for your brand.
Combining Targeting Options:
For optimal targeting, you can combine multiple options. This allows you to create highly specific campaigns that reach the ideal audience for your business. For example, you could target male homeowners between the ages of 25-34 interested in home improvement and living in Ohio who have also visited your website.