Local TV Ads
It's Like A SuperBowl ad, but Down the Street...
Local TV
Connect With Your Local Buyers on TV
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Be On the Same Shows as The Big Guys
However, you're paying pennies on the dollar for placement and targeting hyper-local market segments.
A good brand helps you attract more customers
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We're Connected TV Experts
Combine the power of data and creative storytelling to seamlessly integrate brands into the living room viewing experience, maximizing brand awareness and achieving measurable results.
Identification for your clients
Connected TV (Local TV) Offers Multiple Ways of Connecting To Customers
Connected TV (CTV) advertising offers a diverse array of ad formats and types, allowing marketers to tailor their messages to specific audiences and objectives. Here are some of the most common and effective options:
In-Stream Ads:
- Pre-Roll: These ads play before the main content, capturing viewers’ attention right from the start.
- Mid-Roll: These ads appear during natural breaks in the content, ensuring viewers remain engaged while providing an opportunity for brands to showcase their offerings.
- Post-Roll: These ads play after the main content, offering a final chance to leave a lasting impression.
Display Ads:
- Banners: These static or animated ads appear alongside or within the main content, providing additional brand exposure without interrupting the viewing experience.
- Overlays: These transparent layers overlay the main content, offering a subtle yet effective way to deliver targeted messages.
- Interactive Overlays: These overlays offer viewers interactive elements like polls, quizzes, or product catalogs, fostering engagement and collecting valuable data.
Other formats:
- Branded Content: Partner with content creators to develop sponsored programs or segments that organically integrate your brand into the viewing experience.
- Product Placements: Showcase your products or services within the context of the streaming content, creating a seamless and believable brand integration.
- Shoppable Ads: Enable viewers to purchase products directly from the ad, streamlining the purchase process and driving immediate conversions.
Additionally, consider these factors when selecting CTV ad formats:
- Target audience: Choose formats that resonate with your ideal viewers and their preferred viewing habits.
- Brand message: Tailor the format to effectively deliver your message and achieve your marketing objectives.
- Budget: Different formats have varying costs, so choose options that align with your budget constraints.
- Creative capabilities: Consider the resources and expertise available to create impactful and engaging ads for the chosen formats.
By understanding the various types of CTV ads and considering these factors, you can choose the most effective formats to reach your target audience, achieve your advertising goals, and make your mark in the dynamic world of connected TV advertising.
We'll Do It
If we decide that local TV is the right fit for you, well take care of the creative and everything needed to get your campaigns up and running.
We can help you develop a campaign for the goals you want to accomplish and build a schedule for your ads.
You can spell out your message in a "normal" commercial for a fraction of the cost of cable or national buy.
Local TV ads are often referred to as Connected TV, or Geofenced TV.
Connected TV offers a broad range of targeting. Age Geography (Down to Zip Codes) Interests Programs Income
Who's Your TV Customer
We'll Build A Customer Profile Based On Who You Want As A Prospect, Then Work To Find And Engage Them.
Here are some additional Ways To identify your ideal target audience for Local TV ads:
When it comes to connected television (CTV) advertising, advertisers have access to a wide range of demographic targeting options, allowing them to reach specific audiences and maximize their campaign effectiveness. Here are some of the most common demographics advertisers can select for CTV buys:
Basic Demographics:
- Age: Target viewers within specific age ranges, ensuring your ad reaches the demographic most receptive to your message.
- Gender: Choose to reach men, women, or both, depending on your target audience and product or service.
- Location: Refine your reach to specific countries, states, cities, or even neighborhoods, concentrating your efforts on areas with the highest potential customer base.
- Income: Target viewers based on household income levels, ensuring your ad reaches individuals with the financial means to purchase your product or service.
- Education: Reach viewers based on their educational background, tailoring your message to resonate with specific levels of academic attainment.
Advanced Demographics:
- Interests: Target viewers based on their passions and hobbies, connecting with individuals genuinely interested in what you offer.
- Behaviors: Go beyond basic demographics and target users based on their online and offline actions, including purchase history, website visits, and app usage, ensuring your ad reaches individuals who have already demonstrated relevant behavior.
- Life Events: Connect with viewers at key moments in their lives, like weddings, graduations, or new jobs, showcasing your product or service's relevance during these significant life changes.
Additional Targeting Options:
- Device Targeting: Choose to display your ad on specific devices like smart TVs, streaming devices, or gaming consoles, ensuring your message reaches viewers where they are watching.
- Operating System Targeting: Target viewers based on the operating system of their devices, guaranteeing proper ad display and functionality across different platforms.
- Programmatic Targeting: Utilize programmatic platforms to automate your ad buying and target specific audiences based on their viewing habits and interests.
- First-Party Data Targeting: Leverage your own customer data to create highly personalized ad campaigns and reach existing customers and potential lookalikes.
Benefits of Targeting by Demographics:
- Increased Relevance: Deliver more relevant ads to viewers by tailoring your message to their specific characteristics and interests.
- Improved Campaign Performance: Reach the right audience and maximize your ROI by focusing your ad spend on individuals most likely to convert.
- Enhanced Brand Awareness: Reach targeted audiences and increase brand recognition among specific demographics.
- Optimized Messaging: Tailor your ad creatives and messaging to resonate with the demographics you choose to target.